Latin America Media Companies Announce HIV/AIDS Partnership

"Iniciativa de Medios Latinoamericanos Sobre el SIDA," Global Media AIDS Initiative/Kaiser Family Foundation: Executives from leading media companies in Latin America recently announced the Iniciativa de Medios Latinoamericanos Sobre el SIDA, or IMLAS -- the first Latin American HIV/AIDS media partnership. The announcement follows a meeting last month held in conjunction with the National Association of Television Program Executives Conference. IMLAS was organized in response to the Global Media AIDS Initiative -- a United Nations-supported effort launched in 2004 by the Kaiser Family Foundation together with UNAIDS to mobilize media around the world in response to the pandemic. The new partnership promotes collaboration and leverages resources among media across the region to increase knowledge and reduce stigma (GMAI/Kaiser Family Foundation release, 2/18).